During our formative months we decided to bend the ear of a so-called food guru with strong sausagey associations. Whilst the aforementioned ‘wise owl’ had no reason to wax lyrical about our forthcoming sausage offer, we had hoped we’d get a supportive arm around the shoulder and a few encouraging words. Let’s just say that wasn’t the case and this founder’s only priority was to be disparaging whilst simultaneously sowing seeds of doubt.
The silly thing is we now look back and smile at his small-mindedness because we used it as positive ammunition to up our game. The message here is; even dark chapters can have silver linings if you dig deep enough.